US teeth-straightening company threatens Australia’s orthodontics market
Posted 15th April 2019
Private-equity-backed US teeth-straightening company SmileDirectClub has Australia in its sights. The company says the cost of traditional braces on children’s teeth is very expensive by world standards, and plans to introduce 3D-printed clear aligners to the Australian market. “Australia is really ripe for disruption like this,” SmileDirectClub president of international Kay Oswald said. Under the…
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