Instagram influencers under scrutiny for teeth-straightener push

Posted on 18th October 2019

Instagram influencers are being paid thousands of dollars to promote teeth-straightening products online, sparking complaints from the dental industry that laws governing disclosure of these arrangements are being broken.

Clear orthodontic teeth aligner products such as Invisalign have exploded in popularity in recent years, in part due to exposure from North American pop stars such as Billie Eilish, Justin Bieber and Shawn Mendes.  The target market is image-conscious teenagers and adults who want straight teeth but wish to avoid the intrusiveness – or cost – of metal braces, which can cost as much as $9000, including orthodontic appointments.

Read more in the Sydney Morning Herald.